2008/09
INTERNATIONAL MERCURY AWARDS

The trophy for BEST OF SHOW was awarded to Coyne Public Relations (Parsippany, New Jersey) on behalf of their client, HUMANA INC., for their Corporate Campaign, Humana Brings Bike Sharing to the Masses.

The Platinum Achievement Award was won by iONE (Regional) Financial Press (HONG KONG) for taking the greatest percentage of wins (61%) on behalf of their clients.

Curtis Group (Bloomfield Hills, Michigan) captured the Judges' Choice Award for their Be a Tiger For Kids campaign on behalf of their client CORNERSTONE SCHOOLS.

The first ever Orion Award was won by The War Amps (Ontario, CANADA), for their television Public Service Announcement Arianne et Jérémy. The winner was selected from several smaller categories in which there was only one Gold winner. The Orion Award symbolizes the small but exceptionally bright constellation.

Southern Company

2007 Annual Report

iONE Financial Press Limited

SINCERE WATCH (HONG KONG) LIMITED

07 ar

Red Indians Publishing GmbH

KOECKRITZDOERRICH GMBH

RAMP Magazin

Gingco.Net

AUDI AG

Audi target group mailing for opticians and eye specialists.

iOne (Regional) Financial Press Limited

NEW WORLD CHINA LAND LIMITED

Annual Report 2008

85Four

TRANSCOM

Our People Their Recipes

Whirlpool Corporation

2007 Annual Report

American Specialty Health

Reflections: 2007 Year in Review

McMurry Inc.

PECHANGA RESORT & CASINO

Play! March/April 2008

thema communications ag

BLANCPAIN SA

Lettres du Brassus

Zeitsprung Entertainment gmbH

RUHR. 2010 GMBH

RUHR.2010

koeckritzdoerrich GmbH

AUTOMOBILI LAMBORGHINI

The Lamborghini Magazine

ESPN

Black Magic

Coyne Public Relations

CRAYOLA

Crayola 50^th Birthday /
Kids Choice Colors

Coyne Public Relations

HUMANA INC.          

Humana Brings Bike Sharing to the Masses

Weber Shandwick

U.S. ARMY

Army Athletes Achieve Gold Medal Mission

Curtis Group

CORNERSTONE SCHOOLS

Be a Tiger For Kids

The War Amps

Arianne et Jérémy

Winning Strategies

NEW JERSEY DEPT. OF HEALTH AND

SENIOR SERVICES

www.njrebel.com
(USA)                                      

Judging for the International MERCURY 2008/09 Awards represented the most illustrious, creative professionals in the public relations industry.  Over forty distinguished public relations, marketing, and advertising agencies, as well as corporate communications departments and public affairs offices participated in the judging involving over 100 professionals from Australia, Canada, Europe, Hong Kong, Korea, Mexico and the United States.  Some of the elements considered in the judging process were: how effectively the material met the stated objectives; how well the material was communicated to the designated audience; use of imaginative and original solutions; and the overall expression of the message.  Gold, Silver, Bronze, and Honors awards were presented to the top 30%, based on averaged scores.  Grand Awards were selected from the top scoring gold winners in each category.

This year over 980 entries were received from 21 countries including Antigua West Indies, Australia, Austria, Canada, France, Germany, Hong Kong, Italy, Japan, Korea, Luxembourg, the Netherlands, New Zealand, People's Republic of China, Poland, Portugal, Scotland, Spain, Switzerland, Turkey, the United Kingdom and the United States.

Reni L. Witt, President and Founder of the MERCURY Awards stated, "The honor of the MERCURY award is a wonderful credit - a distinction to be very proud of. It's a privilege to be in the company of others regarded internationally as the best in communication excellence. To be selected by some of the world's best communications specialists as the top work in public relations is a real honor, especially considering the hundreds of other fine agencies, corporations, and non-profit organizations eligible for the awards."

The annual award is named for the Roman god who was the messenger of the other gods. The MERCURY Award symbolizes the spirit of the message communicated. It is the creativity, originality, and talent of the individuals involved to whom the program is dedicated. The annual MERCURY Awards competition was established in 1987 by MerComm, Inc., the world's only independent awards organization. The awards programs were founded to promote excellence in the various fields of communications.